PROGRESS

COMMITMENT III

Strengthening and expanding codes of practice for advertising and marketing

commitments-3

ACTION 1

 

Commissioning an independent review into the effectiveness and impact of the whistle-to-whistle television advertising ban

Whistle to Whistle report W2W advertising restrictions

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ACTION 2

 

Developing and adopting a new Code of Conduct for sponsorship activities, including integrating safer gambling into brand activation in consultation with sports clubs, rights holders and advertising bodies by 2020

Code on Sponsorship - Scoping Paper

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ACTION 3

 

Developing a new Code of Conduct for Responsible Promotions, including bonuses, customer contact, VIP promotions and rewards

VIP Code of Conduct

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VIP Code of Conduct - Scoping Paper

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ACTION 4

 

Developing a new Code of Conduct for Affiliate Marketing, establishing minimum standards and creating robust procedures across the industry that will apply to all agencies working with us

Affiliates WG scoping paper

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OTHER RESOURCES