COMMITMENT III
Strengthening and expanding codes of practice for advertising and marketing
ACTION 1
Commissioning an independent review into the effectiveness and impact of the whistle-to-whistle television advertising ban
ACTION 2
Developing and adopting a new Code of Conduct for sponsorship activities, including integrating safer gambling into brand activation in consultation with sports clubs, rights holders and advertising bodies by 2020
ACTION 3
Developing a new Code of Conduct for Responsible Promotions, including bonuses, customer contact, VIP promotions and rewards
ACTION 4
Developing a new Code of Conduct for Affiliate Marketing, establishing minimum standards and creating robust procedures across the industry that will apply to all agencies working with us
OTHER RESOURCES