There is growing public unease over gambling advertising and marketing. Alongside widespread concern around sports sponsorship, television and online advertising has come under greater scrutiny and criticism.
Commissioning an independent review into the effectiveness and impact of the whistle-to-whistle television advertising ban
Developing and adopting a new Code of Conduct for sponsorship activities, including integrating safer gambling into brand activation in consultation with sports clubs, rights holders and advertising bodies by 2020
Developing a new Code of Conduct for Responsible Promotions, including bonuses, customer contact, VIP promotions and rewards
Developing a new Code of Conduct for Affiliate Marketing, establishing minimum standards and creating robust procedures across the industry that will apply to all agencies working with us
Set and adhere to the highest standards of responsibility in all advertising and marketing
Promote safer gambling
Robustly address concerns around volume, tone and content across television, online and sports sponsorship