Preventing underage gambling and protecting young people


The internet has become an integral part of everyday life for most people including children and young adults


Nearly nine in ten UK adults and 99% of 12 to 15 year olds are online. As the online gambling sector continues to grow, the accessibility and impact of gambling on children and young people has been a growing concern.

safer gambling commitment I

We are determined to do everything in our power to prevent underage gambling
and protect young people who gamble online


Provide £10m of funding for a national education programme designed and delivered by relevant experts for children and young people over the next four years

Work with the financial services industry to block gambling transactions on accounts held by under-18s

Work with advertising bodies to explore using adtech to prevent under-18s seeing gambling adverts online


Develop a new industry-wide Code of Conduct with stronger protections for younger customers (18-24s) and a focus on identifying effective and appropriate controls on their accounts


Increase the number of competent professionals nationally who educate children and young people on the risks related to gambling

Educate more 11–19 year olds about the risks associated with problem gambling

Make under-18s much less likely to gamble online and see online gambling advertising

Motivate banks to introduce barriers and blocks to prevent under-18s from gambling online

Introduce adtech to prevent under-18s from seeing gambling advertising online