The Safer Gambling Commitments represent the most comprehensive set of measures from the widest group of leaders across the sector to support the UK Gambling Commission’s national strategy to reduce gambling harms. They will deliver long-term and fundamental changes in how gambling companies are run in the UK and how they empower, protect and support their customers.
These Commitments are a starting point. This cannot be done alone and relies on collaborating closely with stakeholders. Constructive partnerships with charities, support providers, academia, industry peers, government and others are key to delivery.